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Don't buy more leads yet. Check your unsold estimates first.

An estimate that never got a yes or a no is still an open request. Put in your own numbers and see what is sitting in the file before you buy another lead. The starting figures are examples.

My numbers are for
No yes, no no. The homeowner just stopped answering.
A real one, with a name on it. Not “we meant to.”
$
Be stingy. This is your guess, not an industry number.
%

Signed work a second call could bring back

$86,400 a year

Quiet estimates nobody called back
72 a year
Dollars quoted on those estimates
$864,000
Jobs at your close rate
7.2 a year
Time to work the list, six a week
12 weeks

If your guess is off

5%$43,200
10%$86,400
20%$172,800

Your estimates, laid out like a roof

Each shingle is 2 estimates.

Got a yes or a noQuiet, called backQuiet, never called back

What to do with the number

  • Work six at a time, not the whole list. Start with the ones that had a reason to wait: an insurance step, a stated date, a question nobody answered.
  • Find out why it went quiet before you offer a discount. Timing, insurance, financing and a competing bid each need a different call.
  • Put one name and one date on every estimate you reopen. Read the unsold estimates playbook.
  • No system yet? Download the free follow-up tracker, an Excel workbook. No signup.

This is arithmetic on the numbers you typed. It is not a forecast and not a promise of results. Quoted dollars are not revenue, and some quiet estimates are a no that was never said out loud.